Griffith Observatory is a facility in Los Angeles, California, sitting on the south-facing slope of Mount Hollywood in Los Angeles’ Griffith Park. It commands a view of the Los Angeles Basin, including Downtown Los Angeles to the southeast, Hollywood to the south, and the Pacific Ocean to the southwest. The observatory is a popular tourist attraction with an excellent view of the Hollywood Sign and an extensive array of space and science-related displays. Admission has been free since the observatory’s opening in 1935, in accordance with the will of Griffith J. Griffith, the benefactor after whom the observatory is named.
CONCEPT / COMMUNICATION OBJECTIVE
Griffith Observatory is a place where people discover something new. Rather than being passive and one-directional, the logo is more active and creates a positive experience. The observatory is always accessible and entertains people. At the same time, it has a traditional, sophisticated and elegant feeling. Griffith Observatory inspires and enlightens people’s curiosity as the symbol of Los Angeles.