Griffith Observatory Identity System


Griffith Observatory is a facility in Los Angeles, California, sitting on the south-facing slope of Mount Hollywood in Los Angeles’ Griffith Park. It commands a view of the Los Angeles Basin, including Downtown Los Angeles to the southeast, Hollywood to the south, and the Pacific Ocean to the southwest. The observatory is a popular tourist attraction with an excellent view of the Hollywood Sign and an extensive array of space and science-related displays. Admission has been free since the observatory’s opening in 1935, in accordance with the will of Griffith J. Griffith, the benefactor after whom the observatory is named.


Griffith Observatory is a place where people discover something new.  Rather than being passive and one-directional, the logo is more active and creates a positive experience. The observatory is always accessible and entertains people. At the same time, it has a  traditional, sophisticated and elegant feeling. Griffith Observatory inspires and enlightens people’s curiosity as the symbol of Los Angeles.