Caltech— Visual Identity System

About The Project:

Caltech is a world-renowned science and engineering institution that marshals some of the world's brightest minds and most innovative tools to address fundamental scientific questions and pressing societal challenges. Caltech fosters a strong sense of collaboration within its community. A shared sense of curiosity and passion for advancement drives new lines of thinking, leading to invaluable discoveries. The logo captures this overlapping of curiosity, discovery, and interdisciplinary interaction at Caltech. The form language is dynamic and friendly, making science feel more accessible to the public.


Brad Bartlett
Roy Tatum
Miles Mazzie
Ivan Cruz
Sharon Park